<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Ideas on SSP Media</title><link>https://sspmedia.ca/category/ideas/</link><description>Recent content in Ideas on SSP Media</description><generator>Hugo</generator><language>en-CA</language><lastBuildDate>Fri, 23 Oct 2015 12:24:10 -0400</lastBuildDate><atom:link href="https://sspmedia.ca/category/ideas/index.xml" rel="self" type="application/rss+xml"/><item><title>Why you can't afford to ignore Google+ for your business</title><link>https://sspmedia.ca/google-plus-for-business/</link><pubDate>Fri, 23 Oct 2015 12:24:10 -0400</pubDate><guid>https://sspmedia.ca/google-plus-for-business/</guid><description>&lt;p&gt;***Please note: this information is for historical purposes - for current information you should be reading this updated article instead.***&lt;/p&gt;
&lt;p&gt;Everyone loves facebook, twitter, and other cool social media like Tumblr, Instagram or Pinterest. And of course, most of us have LinkedIn to advance our careers and to make professional contacts. Now, if you aren&amp;rsquo;t promoting your business on any of these, then that is your first mistake. But the second mistake that most business make is ignoring the world&amp;rsquo;s second largest social network: Google+.&lt;/p&gt;</description></item><item><title>How do I use twitter to promote my business?</title><link>https://sspmedia.ca/how-do-i-use-twitter-to-promote-my-business/</link><pubDate>Fri, 23 Oct 2015 11:24:41 -0400</pubDate><guid>https://sspmedia.ca/how-do-i-use-twitter-to-promote-my-business/</guid><description>&lt;p&gt;Everyday, the &lt;a href="http://www.statista.com/statistics/201182/forecast-of-smartphone-users-in-the-us/" class="link-external" rel="noopener noreferrer" target="_blank"&gt;number of smartphone users is increasing&lt;svg viewBox="0 0 20 20" fill="none" stroke="currentColor" stroke-width="1.5"
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&lt;span class="sr-only"&gt; (opens in a new tab)&lt;/span&gt;&lt;/a&gt;, along with the number of social media users. Businesses that do not master effective use of tools such as facebook, &lt;a href="http://www.twitter.com" class="link-external" rel="noopener noreferrer" target="_blank"&gt;twitter&lt;svg viewBox="0 0 20 20" fill="none" stroke="currentColor" stroke-width="1.5"
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&lt;span class="sr-only"&gt; (opens in a new tab)&lt;/span&gt;&lt;/a&gt;, and Google+ will be left behind. Consumers now use a variety of resources to carry out research before purchases, or simply to view opinions on products and services. Not sure if twitter is right for you? Chances are pretty good that it is right for at least 1 of your competitors.&lt;/p&gt;</description></item><item><title>Why Having a Facebook Page Isn't Enough</title><link>https://sspmedia.ca/why-having-a-facebook-page-isnt-enough/</link><pubDate>Wed, 23 Sep 2015 11:16:15 -0400</pubDate><guid>https://sspmedia.ca/why-having-a-facebook-page-isnt-enough/</guid><description>&lt;p&gt;&lt;!-- raw HTML omitted --&gt;Facebook is a fantastic communication and marketing tool. Of all the social media out there, it is probably the one best suited for direct sales. Many companies have a facebook page, and the price (free) is certainly right. And as long as non one has claimed your identity, you can even have a nice vanity URL - like &lt;a href="http://www.facebook.com/LuchaComics/" class="link-external" rel="noopener noreferrer" target="_blank"&gt;facebook.com/LuchaComics&lt;svg viewBox="0 0 20 20" fill="none" stroke="currentColor" stroke-width="1.5"
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&lt;span class="sr-only"&gt; (opens in a new tab)&lt;/span&gt;&lt;/a&gt;. So, why would you need a website? Here&amp;rsquo;s 3 good reasons (although there are many more) why a facebook page falls flat up against a stand alone page.&lt;/p&gt;</description></item></channel></rss>