<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Newsletters on SSP Media</title><link>https://sspmedia.ca/category/newsletters/</link><description>Recent content in Newsletters on SSP Media</description><generator>Hugo</generator><language>en-CA</language><lastBuildDate>Sat, 19 Dec 2020 00:20:08 -0500</lastBuildDate><atom:link href="https://sspmedia.ca/category/newsletters/index.xml" rel="self" type="application/rss+xml"/><item><title>Why E-mail Still Matters - Part Two</title><link>https://sspmedia.ca/why-e-mail-still-matters-part-two/</link><pubDate>Sat, 19 Dec 2020 00:20:08 -0500</pubDate><guid>https://sspmedia.ca/why-e-mail-still-matters-part-two/</guid><description>&lt;p&gt;Hopefully you’ve read part 1 of this article, which is available here.  We’ve covered some of the benefits of E-Mail marketing, which I’ll quickly recap:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Email marketing is personalized&lt;/li&gt;
&lt;li&gt;It avoids the toxicity associated with Social Media&lt;/li&gt;
&lt;li&gt;You can offer free, automated incentives for new signups&lt;/li&gt;
&lt;li&gt;You can offer discounts and other perks to existing clients and subscribers&lt;/li&gt;
&lt;li&gt;It’s a great way to just generally keep in touch&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;As we mentioned in Part 1, you’ll need to commit to two things: collecting emails in an ethical manner (no one likes spam), and to consistently putting together content.  Next, we get into the interesting part; finding the right solution.  We always like to offer our clients low-cost, easy solutions, so that’s why we recommend Sendfox.&lt;/p&gt;</description></item><item><title>Is Zoom Overwhelming? Try Google Meet.</title><link>https://sspmedia.ca/is-zoom-overwhelming-try-google-meet/</link><pubDate>Fri, 18 Dec 2020 23:22:05 -0500</pubDate><guid>https://sspmedia.ca/is-zoom-overwhelming-try-google-meet/</guid><description>&lt;p&gt;COVID-19 has forced many of us to shift meetings to video conferencing and other virtual means (sure, some of us still use the phone, but that’s no fun!).  However, Zoom does have a few quirks that drive its users crazy, and is a big target for hackers.  Nonprofits and governments have been especially targeted, having important meetings interrupted with memes, and even lewd content.  All of this might be enough to get you to reconsider using Zoom, so maybe now is the time to consider Google Meet.&lt;/p&gt;</description></item><item><title>Why E-Mail Still Matters.</title><link>https://sspmedia.ca/why-e-mail-still-matters/</link><pubDate>Thu, 19 Nov 2020 00:14:00 -0500</pubDate><guid>https://sspmedia.ca/why-e-mail-still-matters/</guid><description>&lt;p&gt;With the global pandemic in full swing, many companies and digital marketers are flocking to their social media of choice, and often boosting facebook posts in hopes of generating more quality leads.  Even though our business reality has changed, some of the classic tools still work - and E-Mail is still important to any digital marketing strategy.&lt;/p&gt;
&lt;p&gt;For many users, social media has become toxic, contributing to anxiety and social isolation (yes, social media can make some us lonely!). Social Media can become a battleground for conflicting political and religious ideals, and generally is a place that is great for arguing or for attracting trolls. Wouldn’t it be nice to have a focused and personalized way to reach out to your customers without them stepping into a potential minefield?&lt;/p&gt;</description></item><item><title>Why You Need to Get Rid of Windows 7 - NOW.</title><link>https://sspmedia.ca/why-you-need-to-get-rid-of-windows-7-now/</link><pubDate>Tue, 27 Oct 2020 23:35:01 -0400</pubDate><guid>https://sspmedia.ca/why-you-need-to-get-rid-of-windows-7-now/</guid><description>&lt;p&gt;Windows 7 is probably Microsoft’s best release ever.  After a few core updates, it was liked by consumers and IT managers alike. It provided stability, performance, a wide range of hardware and software support, and best of all - it just worked.  When Windows 10 was launched, one of its biggest detriments was that it wasn’t Windows 7.  It managed to hang on for awhile, causing both consumers and business to delay upgrade plans for Windows 10.  But, all good things must come to an end.&lt;/p&gt;</description></item></channel></rss>