Trends on SSP Media

The importance of being able to work from home.

Wed, 18 Mar 2020 22:50:51 -0400

Until the COVID-19 pandemic hit full-swing, many of us probably never considered working from home. Now, it has become a reality for many, with several small-medium enterprises scrambling to accommodate a wide range of needs and systems. While some businesses simply cannot operate remotely, many can. For those that cannot operate in a completely virtual manner, there might be a few lessons to help you through this crisis.

In the short-term, it is reasonable to expect some drops in productivity, delays, and maybe even a bit of confusion from team members who have never worked from home, but don’t worry! With a bit of tweaking, your organizational resources can be made to be flexible for both traditional and telecommute scenarios. Here are a few points to consider:

Why you can't afford to ignore Google+ for your business

Fri, 23 Oct 2015 12:24:10 -0400

***Please note: this information is for historical purposes - for current information you should be reading this updated article instead.***

Everyone loves facebook, twitter, and other cool social media like Tumblr, Instagram or Pinterest. And of course, most of us have LinkedIn to advance our careers and to make professional contacts. Now, if you aren’t promoting your business on any of these, then that is your first mistake. But the second mistake that most business make is ignoring the world’s second largest social network: Google+.

Do I need a Social Media plan?

Wed, 23 Sep 2015 11:17:35 -0400

“A goal without a plan is just a wish.” ― Antoine de Saint-Exupéry

Social Media has created a marketing revolution. As little as 10 years ago, digital marketing depended on early viral content, E-Mail marketing and advertising that bridged print and the web. It was a completely different world, and fortunately, we now have great tools like twitter (opens in a new tab), facebook (opens in a new tab), Google+ (opens in a new tab), instagram (opens in a new tab), and more. These tools allow even the smallest of businesses, and NGO/non-profit organizations with limited resources to reach a global audience. So, just open your accounts, tweet when you have time, and the dollars will roll in, right?