https://sspmedia.ca/category/uncategorized/Recent content in Uncategorized on SSP MediaHugoen-CATue, 03 Oct 2023 15:50:06 -0400https://sspmedia.ca/social-engineering-the-biggest-cyberthreat-youve-never-heard-of/Tue, 03 Oct 2023 15:50:06 -0400https://sspmedia.ca/social-engineering-the-biggest-cyberthreat-youve-never-heard-of/<h2 id="breaching-the-human-firewall">Breaching the Human Firewall.</h2> <p>In the ever-evolving landscape of cybersecurity threats, social engineering stands out as one of the most cunning and insidious tactics employed by malicious actors. Unlike traditional hacking methods that target software vulnerabilities, social engineering targets the human element—the often vulnerable and unsuspecting individuals who form the core of any organization. In this comprehensive exploration, we will unravel the concept of social engineering, understand its various forms, and learn how to protect ourselves and our organizations from falling prey to these deceptive techniques.</p>https://sspmedia.ca/using-reviews-to-grow-your-business/Tue, 08 Mar 2022 20:12:27 -0500https://sspmedia.ca/using-reviews-to-grow-your-business/<h2 id="goals"><strong>Goals</strong></h2> <ol> <li>Set realistic and consistent milestones</li> <li>Consistently get more reviews</li> <li>Respond to and if possible eliminate any poor reviews</li> </ol> <p><strong>Why are Realistic Marketing Goals Important?</strong></p> <p><strong>&ldquo;If you aim at nothing, you will hit it every time.&rdquo; –Zig Ziglar</strong></p> <p>Positive reviews form the basis of your business’ online reputation.  They play a huge part in what businesses people try for the first time, or recommend to their friends.  Think of it as the digital equivalent of the Better Business Bureau.  Here are some key points to consider if you are unsure whether or not to invest time and resources into a review gathering strategy:</p>