SSP Media

Navigating the Security Minefield: Understanding 10 of the Most Common (and Dangerous) Cyber Threats.

Thu, 12 Oct 2023 12:57:17 -0400

10 Cyber Threats That You Need to be Aware of and Prepared For.

In today’s digital age, small businesses and nonprofits are becoming prime targets for cyber threats. With the rise in sophisticated hacking techniques and the increasing importance of data security, now more than ever it is crucial for organizations to understand the risks they face and how this impacts existing operations.

In this comprehensive guide, we’ll explore ten of the most common cyber threats that small businesses and nonprofits encounter. We’ll also provide you with valuable insights and resources to help you protect your organization from these threats.

Social Engineering: The Biggest Cyberthreat You've Never Heard Of.

Tue, 03 Oct 2023 15:50:06 -0400

Breaching the Human Firewall.

In the ever-evolving landscape of cybersecurity threats, social engineering stands out as one of the most cunning and insidious tactics employed by malicious actors. Unlike traditional hacking methods that target software vulnerabilities, social engineering targets the human element—the often vulnerable and unsuspecting individuals who form the core of any organization. In this comprehensive exploration, we will unravel the concept of social engineering, understand its various forms, and learn how to protect ourselves and our organizations from falling prey to these deceptive techniques.

Using Reviews to Grow Your Business

Tue, 08 Mar 2022 20:12:27 -0500

Goals

Set realistic and consistent milestones
Consistently get more reviews
Respond to and if possible eliminate any poor reviews

Why are Realistic Marketing Goals Important?

“If you aim at nothing, you will hit it every time.” –Zig Ziglar

Positive reviews form the basis of your business’ online reputation. They play a huge part in what businesses people try for the first time, or recommend to their friends. Think of it as the digital equivalent of the Better Business Bureau. Here are some key points to consider if you are unsure whether or not to invest time and resources into a review gathering strategy:

Why E-mail Still Matters - Part Two

Sat, 19 Dec 2020 00:20:08 -0500

Hopefully you’ve read part 1 of this article, which is available here. We’ve covered some of the benefits of E-Mail marketing, which I’ll quickly recap:

Email marketing is personalized
It avoids the toxicity associated with Social Media
You can offer free, automated incentives for new signups
You can offer discounts and other perks to existing clients and subscribers
It’s a great way to just generally keep in touch

As we mentioned in Part 1, you’ll need to commit to two things: collecting emails in an ethical manner (no one likes spam), and to consistently putting together content. Next, we get into the interesting part; finding the right solution. We always like to offer our clients low-cost, easy solutions, so that’s why we recommend Sendfox.

Is Zoom Overwhelming? Try Google Meet.

Fri, 18 Dec 2020 23:22:05 -0500

COVID-19 has forced many of us to shift meetings to video conferencing and other virtual means (sure, some of us still use the phone, but that’s no fun!). However, Zoom does have a few quirks that drive its users crazy, and is a big target for hackers. Nonprofits and governments have been especially targeted, having important meetings interrupted with memes, and even lewd content. All of this might be enough to get you to reconsider using Zoom, so maybe now is the time to consider Google Meet.

Why E-Mail Still Matters.

Thu, 19 Nov 2020 00:14:00 -0500

With the global pandemic in full swing, many companies and digital marketers are flocking to their social media of choice, and often boosting facebook posts in hopes of generating more quality leads. Even though our business reality has changed, some of the classic tools still work - and E-Mail is still important to any digital marketing strategy.

For many users, social media has become toxic, contributing to anxiety and social isolation (yes, social media can make some us lonely!). Social Media can become a battleground for conflicting political and religious ideals, and generally is a place that is great for arguing or for attracting trolls. Wouldn’t it be nice to have a focused and personalized way to reach out to your customers without them stepping into a potential minefield?

Why You Need to Get Rid of Windows 7 - NOW.

Tue, 27 Oct 2020 23:35:01 -0400

Windows 7 is probably Microsoft’s best release ever. After a few core updates, it was liked by consumers and IT managers alike. It provided stability, performance, a wide range of hardware and software support, and best of all - it just worked. When Windows 10 was launched, one of its biggest detriments was that it wasn’t Windows 7. It managed to hang on for awhile, causing both consumers and business to delay upgrade plans for Windows 10. But, all good things must come to an end.

The importance of being able to work from home.

Wed, 18 Mar 2020 22:50:51 -0400

Until the COVID-19 pandemic hit full-swing, many of us probably never considered working from home. Now, it has become a reality for many, with several small-medium enterprises scrambling to accommodate a wide range of needs and systems. While some businesses simply cannot operate remotely, many can. For those that cannot operate in a completely virtual manner, there might be a few lessons to help you through this crisis.

In the short-term, it is reasonable to expect some drops in productivity, delays, and maybe even a bit of confusion from team members who have never worked from home, but don’t worry! With a bit of tweaking, your organizational resources can be made to be flexible for both traditional and telecommute scenarios. Here are a few points to consider:

Why your website needs WordPress.

Sat, 09 Dec 2017 22:37:54 -0500

As a web development firm, we constantly need to be researching, testing and evaluating new technologies and how these can transform into solutions.These days we have to worry about blockchain, #fakenews, security intrusions and so much more, but many of these items still don’t impact the majority of small businesses.One of the items that our team spends the most time on are reviewing different CMS (Content Management Systems) that could be deployed to serve the typical small business. When we say the typical small business, generally these are companies with 50 or less employees, with websites that are not tied to complicated database/intranet type functions, or which are used to power apps. Really these are websites that generally serve as the forward facing part of the organization’s web presence.Now, while these sites may not do anything terribly fancy from a technical standpoint, they are visually appealing, play nice on a variety of devices, and form a core part of the overall marketing strategy.With so many option likes Wix, Weebly, point and click builders, and even Google’s machine built websites, not to mention the future possibility of AI building your company’s web presence, why would you anyone jump into using something like WordPress? Whether you are using an out of date website, looking to launch your first site, or are just doing some initial research, here are a few points to consider:

Why you can't afford to ignore Google+ for your business

Fri, 23 Oct 2015 12:24:10 -0400

***Please note: this information is for historical purposes - for current information you should be reading this updated article instead.***

Everyone loves facebook, twitter, and other cool social media like Tumblr, Instagram or Pinterest. And of course, most of us have LinkedIn to advance our careers and to make professional contacts. Now, if you aren’t promoting your business on any of these, then that is your first mistake. But the second mistake that most business make is ignoring the world’s second largest social network: Google+.

Is your website dated?

Fri, 23 Oct 2015 11:25:12 -0400

As we discussed in our last post, a stand alone website is a must (opens in a new tab). So, if you already have one then you are on your way to keeping your business online and ahead of your competitors. With all the other things you have to do in running your business on a daily basis, your website and social media marketing may end up being neglected. Websites can get costly, so how can you determine when it needs an update? Here are three helpful hints:

How do I use twitter to promote my business?

Fri, 23 Oct 2015 11:24:41 -0400

Everyday, the number of smartphone users is increasing (opens in a new tab), along with the number of social media users. Businesses that do not master effective use of tools such as facebook, twitter (opens in a new tab), and Google+ will be left behind. Consumers now use a variety of resources to carry out research before purchases, or simply to view opinions on products and services. Not sure if twitter is right for you? Chances are pretty good that it is right for at least 1 of your competitors.

Do I need a responsive website?

Fri, 23 Oct 2015 10:21:16 -0400

On April 21st, 2015, Google updated its dreaded search rank algorithms. This means that it’s criteria for determining which websites are shown at the top of rankings was drastically altered. What does this mobilegeddon mean for small business owners? It means that if your website is not responsive - i.e. does not display well and clearly on smartphones and tablets, then you are in big, big trouble for three key reasons.

Do I need a Social Media plan?

Wed, 23 Sep 2015 11:17:35 -0400

“A goal without a plan is just a wish.” ― Antoine de Saint-Exupéry

Social Media has created a marketing revolution. As little as 10 years ago, digital marketing depended on early viral content, E-Mail marketing and advertising that bridged print and the web. It was a completely different world, and fortunately, we now have great tools like twitter (opens in a new tab), facebook (opens in a new tab), Google+ (opens in a new tab), instagram (opens in a new tab), and more. These tools allow even the smallest of businesses, and NGO/non-profit organizations with limited resources to reach a global audience. So, just open your accounts, tweet when you have time, and the dollars will roll in, right?

Why Having a Facebook Page Isn't Enough

Wed, 23 Sep 2015 11:16:15 -0400

Facebook is a fantastic communication and marketing tool. Of all the social media out there, it is probably the one best suited for direct sales. Many companies have a facebook page, and the price (free) is certainly right. And as long as non one has claimed your identity, you can even have a nice vanity URL - like facebook.com/LuchaComics (opens in a new tab). So, why would you need a website? Here’s 3 good reasons (although there are many more) why a facebook page falls flat up against a stand alone page.

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Last updated: September 11, 2026

SSP Media is a website, social media and digital marketing company based in Southwold, Ontario. This page explains what happens to personal information on sspmedia.ca.

What we collect

When you contact us. If you email us, call us or book a session, we keep what you send us so that we can answer you and do the work.
When you sign up for our newsletter. Your email address, which is held by Acumbamail, our newsletter provider. Every newsletter has an unsubscribe link, and nothing is sent to Acumbamail unless you submit the form.
When you visit this site. Nothing until you choose it. This site uses Google Analytics 4 to count visits and see which pages people read. Google Analytics sets cookies, so it stays switched off until you accept it in the banner. If you accept, Google receives your IP address, the pages you view and basic device information. You can change your mind at any time through the cookie settings link in the footer.

Like every web server, ours records the address of each request, the browser making it and the time. Those logs are used to keep the site working and secure.

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