The Digital Survival Guide

  • Using Reviews to Grow Your Business

    Goals Why are Realistic Marketing Goals Important? “If you aim at nothing, you will hit it every time.” –Zig Ziglar Positive reviews form the basis of your business’ online reputation.  They play a huge part in what businesses people try for the first time, or recommend to their friends.  Think of it as the digital…

  • Why E-mail Still Matters – Part Two

    Why E-mail Still Matters – Part Two

    Hopefully you’ve read part 1 of this article, which is available here.  We’ve covered some of the benefits of E-Mail marketing, which I’ll quickly recap: As we mentioned in Part 1, you’ll need to commit to two things: collecting emails in an ethical manner (no one likes spam), and to consistently putting together content.  Next,…

  • Is Zoom Overwhelming? Try Google Meet.

    COVID-19 has forced many of us to shift meetings to video conferencing and other virtual means (sure, some of us still use the phone, but that’s no fun!).  However, Zoom does have a few quirks that drive its users crazy, and is a big target for hackers.  Nonprofits and governments have been especially targeted, having…

  • Why E-Mail Still Matters.

    With the global pandemic in full swing, many companies and digital marketers are flocking to their social media of choice, and often boosting facebook posts in hopes of generating more quality leads.  Even though our business reality has changed, some of the classic tools still work – and E-Mail is still important to any digital…

  • Why You Need to Get Rid of Windows 7 – NOW.

    Windows 7 is probably Microsoft’s best release ever.  After a few core updates, it was liked by consumers and IT managers alike. It provided stability, performance, a wide range of hardware and software support, and best of all – it just worked.  When Windows 10 was launched, one of its biggest detriments was that it…

  • The importance of being able to work from home.

    Until the COVID-19 pandemic hit full-swing, many of us probably never considered working from home. Now, it has become a reality for many, with several small-medium enterprises scrambling to accommodate a wide range of needs and systems. While some businesses simply cannot operate remotely, many can. For those that cannot operate in a completely virtual…

  • Why your website needs WordPress.

    As a web development firm, we constantly need to be researching, testing and evaluating new technologies and how these can transform into solutions. These days we have to worry about blockchain, #fakenews, security intrusions and so much more, but many of these items still don’t impact the majority of small businesses. One of the items…

  • Is your website dated?

    Good websites have become a minimum requirement for doing business in today’s world.

  • How do I use twitter to promote my business?

    Here we’ll help you understand how to use twitter effectively to help you grow your business.

  • Why you can’t afford to ignore Google+ for your business

    Want better search results in google? You really shouldn’t be ignoring Google+.

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